Our mission is to combine AI & specialist software that benefits clubs, people, and the wider football community. Through our research and work in machine learning and generative AI, we deliver broad applications and transformative impact across many key focus areas such as facilities, player participation, EDI and refereeing.
Show me a map of referee expression of interest
Displaying Expression of Interest (EoI) heatmap layer.
Democratizing spatial intelligence for governing bodies to enable evidence-based decisions that improve business decisions.
A production-ready GIS system combining demographic filtering, environmental risk overlay, and infrastructure mapping into a single operational view.
Understanding the 'who' and 'where' through granular Census 2021 analysis. Filtering by age, ethnicity, and religion to identify under-served communities.
Moving from descriptive analytics to predictive reasoning. Implementing Spatial-RAG to answer complex natural language queries about site suitability.
Streamlining club support with intelligent chatbots. Automating routine inquiries about affiliation, sanctions, and county FA regulations to free up human resources.
How we reduced initial load times by 60% using backend geometry simplification and TopoJSON without sacrificing analytical precision for flood risk overlays.
A case study on how the "One-Click Data Pack" feature streamlined the evidence gathering process for new 3G pitch developments in the West Midlands.