County FA Support Systems

Service at Scale:
The Deterministic Support Loop.

Leveraging AI to triage high-volume support channels for County FAs. We combine human-defined logic with AI classification to ensure staff spend less time on administration and more time on the game.

AI Sorting Email Visualization

VisualEyes Agent

Deterministic Triage Architecture

The Potential for AI in Customer Service

Solving the capacity bottleneck in grassroots football governance.

schedule

24/7 Availability

Staff cannot reply late at night. AI doesn't sleep, providing instant answers to routine queries about affiliations or fixtures at 11 PM on a Sunday.

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Regulatory Consistency

Human advice can vary. Deterministic templates ensure every club receives the exact same, accurate advice regarding FA regulations and sanctions.

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Staff Capacity

By automating 80% of routine "Tier 1" tickets, County FA staff can focus on complex safeguarding cases and strategic development initiatives.

Architecture

The Logic-First Workflow

Safe by design. The AI categorizes; the Human dictates the response.

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1. Logic Definition

Staff create response templates for specific scenarios (e.g., "Portal Error", "Course Refund").

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2. Ingestion

Inquiry arrives via email or webchat. System strips PII and prepares text for analysis.

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3. AI Triage

LLM analyzes intent. It does not write content. It simply tags:
Intent: Portal_Error

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4. Auto-Response

System retrieves the human-written template for "Portal Error" and sends it automatically.

Live Simulation

Experience the fully automated flow. No human intervention required for routine queries.

Incoming Queue (1) filter_list
David Miller, Club Sec NEW
Affiliation Portal Issue - U14s
Hello, we are trying to affiliate our new U14s team but the...

Affiliation Portal Issue - U14s

DM
From: David Miller, Club Sec
psychology AI Classification (Safety Layer)
Identified Intent Intent: Affiliation_Support
Match Confidence 99.2%
library_books Template Matching
> Staff Template Found: "FA_Affiliation_Portal_Guide_v2"
send Automated Action
Sending Response...

Sent Successfully

verified Ticket Closed. Logged in Command Centre.
Oversight

The Command Centre

While the action is automated, the oversight is total. Admins have a bird's-eye view of every interaction.

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    Template Performance

    See which templates result in solved tickets and which lead to follow-ups. A/B test language based on real outcomes.

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    Full Audit Trails

    Every AI decision is logged. See exactly why an email was classified as "Refund" and which template version was sent.

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    Human Intervention Triggers

    Set confidence thresholds. If the AI is only 60% sure, it automatically routes to a human instead of auto-sending.

Admin Dashboard

Total Processed (Today)

1,248

Avg. CSAT

4.8

Mon
Tue
Wed
Thu
Fri
Time Intent Action
10:42 AM Sanction_Query Auto-Sent
10:38 AM Affiliation_Err Auto-Sent
10:15 AM Unknown Flagged

Optimization by Feedback

The system gets smarter, but the human stays in control.

Closed-Loop Learning

Our system continually refines its accuracy not by "AI self-learning" in a black box, but through explicit human feedback loops and CSAT (Customer Satisfaction) scoring.

  • 1

    User Rating

    Every automated reply asks: "Did this solve your problem?"

  • 2

    Performance Flagging

    If Template #042 drops below 4.0/5 CSAT, it is automatically flagged for review.

  • 3

    Human Refinement

    Staff update the template logic. The system improves immediately.

Live A/B Testing Results

Active
Variant A (Formal) CSAT: 3.8/5

"Per regulation 4.2, you are required to..."

Variant B (Empathetic) CSAT: 4.9/5

"We understand this regulation can be tricky. Here is a simple guide..."

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Safety Overview

Built for governance, not just speed.

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Zero-Hallucination

By relying strictly on pre-approved templates, the system cannot invent regulations or give incorrect advice.

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GDPR Compliance

Classification models do not train off incoming emails and are fully GDPR compliant, protecting your customers personal data.

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Full Auditability

Every interaction, classification decision, and template version sent is permanently logged for compliance.

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Sentiment Guardrails

Angry or high-priority emails are detected instantly and bypass automation, routing directly to senior staff.